There have been a lot of changes to Uber over the last couple of years, and many of them aren’t making things better for customers. For instance Uber’s surge pricing was better for you than you thought. Uber still engages in surge pricing they just don’t tell you they’re doing it and they don’t get criticized anymore. Uber wins because people like being tricked, but the old way was better.
Uber outlined new rules for riders detailing what would get you kicked off the platform. And they started letting you see your Uber rating in the app.
Uber ousted their controversial founder as CEO and brought in the head of Expedia, which alone should have told you consumers wouldn’t be better off.
He’s been on a mission of appeasement, apologizing to governments and drivers. Last year they started letting drivers leave feedback on customers.
Uber ratings were always important for drivers. Uber would enter a new city, recruit drivers, and then once they reached a critical mass of drivers they could push down driver pay and push drivers with low ratings off the platform. Gradually the ratings drivers needed to maintain might go up and up, to 4.6 even. Uber ratings never mattered much for customers, even though we all couldn’t help checking what ours was.
- They started doing this in Brazil
- They’re adding Australia and New Zealand effective September 19
- Customers need at least a 4.0 rating
- It’s not clear what country will be next
Copyright: think4photop / 123RF Stock Photo
To be sure it’s tough to get a rating of 4.0. Drivers used to rate you down if you didn’t tip, and I don’t keep cash to prepare for a cashless service, the lowest my rating ever went was 4.6 but it’s now 4.8. And I was did have a passenger in an Uber I called throw up during the ride. It was an employee of the House of Miles. He did not make a mess, and I gave the driver an extra $20 as an apology.