From end of April through mid-June they ran a 25% conversion bonus from hotel programs not just Starwood. That meant it applied to Marriott Rewards travel packages. They’re running more conversion bonuses, selling miles cheaper than ever, all as revenue growth for the AAdvantage program was reported to be materially below projections. (Gee I wonder why.)
Now they’re back with a Starwood conversion bonus running September 1 through October 15.