People with Klout.com scores of 55 or higher are eligible to receive a free American Airlines Admiral’s Club pass. (Folks with lower scores receive discounted offers to join.)
Klout is supposed to measure social media influence. I’m sure it’s inexact, for instance while my own Klout score makes the cut it does so primarily based on Twitter — my blog isn’t event linked to Klout.
If you’re not already a member of Klout, this wouldn’t be a reason to join (unless you have tons of followers and lots of interaction on Twitter and Facebook). But if you are pretty active on social media and already have a Klout account, it can’t hurt to grab a free American Airlines lounge pass.
I’ve never actually gotten anything of value from Klout before, “don’t they know who I am?!” (hah), recent offers have included:
- A one year subscription to The Red Bulletin magazine
- $20 off a Zazzle iPhone 5 case
- a 4-Pack of Red Bull Energy Drink
That said, there’s something to the concept of wanting to engage people that are ‘influencers’.
Cathay Pacific took a stab at this by offering lounge access in San Francisco a year ago to folks with high enough Klout scores. That wasn’t especially useful because in order to access the lounge you already needed to be airside on the A concourse of the international terminal (used predominantly by Skyteam and oneworld international flights).
I can’t imagine it was that successful since they didn’t re-up or try it in other markets (though San Francisco is the only airport where they have their own dedicated lounge) and there haven’t been any similar promotions from travel providers in the year since then until this one with American.
Still, I signed up for the offer even though I get lounge access as a British Airways Gold member and via my American Express Platinum card. I received an email with a scannable barcode (they say to print the email or pull it up on your smartphone). The pass must be used by July 31.
(HT: AAdvantage Geek)