Jan
17
2023
Whenever a hotel chain adds a brand, like Marriott’s bringing on City Express as their 31st brand or Hilton launching Spark – a cheaper version of Hampton Inn, with splashes of light purple! – consumers react with confusion. How can we possibly need more hotel brands? Don’t the big chains already have more than enough?
Customers simply do not know which hotel brands are part of which chains, or what each brand stands for. This confusion must mean there are too many brands, yet brands continue to expand which must mean chains must believe doing this is profitable. After all, more brands means being able to open more hotels and attract more developers and owners.
