Tag Archives for mileage run.
There are plenty of ways to earn hotel status besides spending 30, 50, 60 or more nights in a hotel. And there are plenty of ways to do it without getting a new premium credit card, either.
The story of a “mileage run gone wrong” by a former producer of The Bachelor lit up the internet. It was a crazy story of a last minute flight out of the country to earn American Airlines status that went bad.
Many observers have tried to pick apart the story as ‘too good’. It turns out to be at least mostly true.
Andrew Kimmel arrived home in Los Angeles after his last trip of the year to find that he had over 125,000 qualifying miles with American Airlines – but was still about $250 short of the 15,000 qualifying dollars needed for Executive Platinum status.
American will let you ‘buy up’ or ‘buy back’ your status, but Kimmel – a producer for The Bachelor & The Bachelorette between 2012 and 2015, and before that a field producer for Dancing With The Stars – reports that they wanted $1875 for him to keep his status. So he embarked on a mileage run that led to a Mexican prison instead.
Do you remember when people felt so attached to an airline brand that they paid more money to spend extra time flying, just to demonstrate enough loyalty for when they’d fly in the coming year? It’s hard to say there hasn’t been something lost.
Loyalty marketing is a near-universal. It has two components, recognition (elite benefits) and rewards (rebates). Different elements move the needle more for different customers, different businesses can authentically utilize each in varying proportions, and some products can truly replace traditional awareness advertising with loyalty marketing while others need to first generate broad attention.
When a business develops a relationship with a customer it doesn’t always realize it.
Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel -- a topic he has covered since 2002.
Co-founder of frequent flyer community InsideFlyer.com, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »
