Alaska Airlines Upgrade Plans

Alaska Airlines lays out its plans for first class on an employee website. It sounds like they get it.

  • They’re going to keep first class. While only 10% of first class seats are occupied by paid first class travelers, upgrades for their elite flyers drive alot of ticket purchases.

  • They need to differentiate themselves from lower cost one-class carriers like Southwest.

  • They’re looking to generate an extra $25-30 per first class seat.

  • They might allow upgrades only on higher fares (bad idea), charge a small premium for upgrades (better idea), or reduce the price difference between coach and first to encourage more first class ticket sales (best idea).

Read the whole thing.

About Gary Leff

Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel - a topic he has covered since 2002. Co-founder of frequent flyer community, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »

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