About Gary Leff

Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel - a topic he has covered since 2002. Co-founder of frequent flyer community InsideFlyer.com, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »

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Inside Bilt’s Disruptive Play: CEO Ankur Jain Details Tailored Credit Models, 250K Point Rewards & 5–10% Cost Savings For Partners

Feb 16 2025

What Bilt has done is found a way to solve the distribution problem. Card companies pay airlines billions of dollars for help finding customers. Bilt spun up from scratch, created a brand and pipeline for finding customers that partners are interested in reaching. They want to earn Bilt’s points and benefits. And that is worth billions of dollars.

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Southwest Airlines Reveals New Card Perks With Assigned Seats, Extra Legroom And Upcoming Boarding Changes

Southwest Airlines is trying to tailor their product to get customers to spend more. They’re going to introduce assigned seats and extra legroom seats. You’ll no longer pick your own seat when you board. This means changes to their credit cards. At competitor airlines, cards usually come with boarding benefits. Southwest’s premium card offers a statement credit for buying earlier boarding, which gets you a better seat assignment. They’ve talked about card benefits needing to evolve with the way they’re changing the airline, but haven’t talked specifics. I haven’t seen much notice of this, but Southwest Airlines has posted how their credit card customers will be treated under new assigned seating and premium seating that the carrier plans to roll out. All Rapid Rewards Credit Cards will include new complimentary seating and boarding benefits, as…

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