Mobile phone ticketing

With internet booking of airline reservations now in the mainstream, a Malaysian discount airline is introducing cell phone text messaging as a way to book tickets. It takes about 8 messages back and forth.

Asian markets are a bit ahead of the US in doing business electronically via mobile phones, but as the technology improves and becomes more mainstream this will eventually take hold in the US as well.

As for me, I’m a little skittish because I don’t yet feel comfortable shopping in all the ways that I shop before buying using just a mobile device. It’s a bit too cumbersome still. But I do use my mobile device to check schedules, on time departures, and flight availability. Booking should be next.

About Gary Leff

Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel - a topic he has covered since 2002. Co-founder of frequent flyer community, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »

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  1. I’m with you. Booking airline tickets on our telephones seems like something doesn’t have much staying power, much like that Malaysian “Discount Airline” Air Asia.

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