Anticipation builds for United-Sony partnership

Notiflyer has an update on the United-Sony music download site I reported on last week which will allow Mileage Plus members to earn frequent flyer miles for buying songs or spend miles instead of money for song downloads.

Here’s the money quote:

    “What Connect has finally done is beat the pirates at their own game to offer better-quality files without consumers having to spend a dime,” said Jay Samit, Sony Connect’s general manager.

Online micropayments have failed as a business model thus far. Could miles as currency revolutionize e-business and save the music industry from itself?

About Gary Leff

Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel - a topic he has covered since 2002. Co-founder of frequent flyer community, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »

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