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My view is that you should only buy things in your purchase plan on major shopping days. Get a discount for what you’d buy anyway, don’t make impulse purchases of things you don’t need. I’ve mostly ignored Amazon Prime Day.
For many travelers though ‘stuff in your purchase plan’ may include noise cancelling headphones. They’re something I travel with. I use Bose QuietComfort 25 Headphones. I paid $300 for mine when I bought them. Amazon has them on sale for an amazing $99.
They went on sale for Black Friday last year at $179. I’ve never seen them this low. Both an Android-specific and Apple-specific version are available.
To be sure this isn’t the latest generation headphone, that’s the Bose QuietComfort 35 which is wireless. But I am still very happy with my QC25s, and I’m definitely not spending $300+ for new headphones.