Back in early May I wrote that American was looking to re-start service to Tel Aviv with a Boeing 787. They announced plans to do so from Dallas Fort-Worth last week. The airline intends to offer three-times weekly service beginning September 9, 2020 – so more than a year away.
Unlike most other flights between the U.S. and Israel this one isn’t focused on the Jewish market or even directly the tech sector (though there’s tech in Texas to be sure). Instead it should draw evangelical tourists, and should be the preferred flight for travel from places like Waco and Tulsa.
American’s CEO Doug Parker called visiting Israel, when the route was flown from Philadelphia by legacy US Airways, “one of the highlights of my life” in a meeting with employees.
Now we know a little more about what may have put American’s decision to re-start service, after losing money on their Philadelphia route, over the top: the largest subsidies for a new route in Israel’s history (HT: Dan’s Deals)
The world’s largest airline, American Airlines , will receive a € 750,000 grant from the Ministry of Tourism for the opening of a new line between Dallas and Tel Aviv . The money will be transferred to the company at the end of the first year of operation.
American Airlines Boeing 787-9
Scheduled US – Tel Aviv currently includes,
- New York (JFK and Newark): El Al, United, Delta
- San Francisco: El Al, United
- Washington Dulles: United
- Los Angeles: El Al
- Boston: El Al
- Las Vegas: El Al
- Orlando: El Al
An $841,000 subsidy for thrice-weekly service won’t make the route work on its own. However it’s more money than Israel has ever offered for a new route, and certainly won’t stop American from complaining that subsidies should be for me, but not for thee.