Some airlines are silly ideas from the start. A local business leader decides the best opportunity for a new airline happens to be flying from their city. But even where there are good ideas for an airline – an underserved market, a new product, a lower fare that stimulates demand – many such markets aren’t good all year round. And upstarts have a more difficult time since it’s harder to diversify their flying across more routes and established bases of customers.
The challenge any new airline faces, starting up to serve a highly seasonal set of routes, is what do you do during the off-season?