An intermittent fruit roll-ups shortage in different parts of the world has apparently been slowing building over the past couple of years, peaking in the past two months, thanks to what’s been described as a viral ‘hack’ from TikTok of wrapping up a small scoop of ice cream into the snack and eating it. The ice cream freezes the fruit roll-up and gives it a crunch.
That’s created… a black market in fruit roll-ups.