British Airways Sees More Companies Adopting Avios As Their Currency [Roundup]

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About Gary Leff

Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel - a topic he has covered since 2002. Co-founder of frequent flyer community InsideFlyer.com, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »

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Comments

  1. Regarding the Avios “currency” story, all airlines need to wake up and engage their customers across revenue channels. If an airline is making money off of a co-branded credit card, incentivize the use of that credit card. The same goes for the airline’s hotel partnerships, hotel portal, shopping portal, etc.

    Whether or not you like American Airlines, it was smart to move AAdvantage to the new Loyalty Points system. Yes, some customers are worse off. But, as a whole, most customers will have greater opportunity and will be more engaged. For the company, the proof will be in its quarterly financial statements. We shall see.

    It seems British Airways is waking up to the notion and it would be smart to follow American Airlines’ lead. Same for Delta and United. The days of idiotic qualifying mile and segment-counting for tier status need to end.

  2. @ Kalboz

    Yes you can transfer BA Avios to QR Avios, or the other way.

    There is something to do first but have a look an a BA website or even the great Head for Points site in the uk.

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