This opinion column trashing KLM’s service to Ghana is a fun read, but even more enjoyable is KLM’s point-by-point refutation.

No doubt the original author gets some details wrong and KLM uses that to cast doubt over the whole story. And some of KLM’s claims may be unfair, suggesting that since the author isn’t a member of the airline’s frequent flyer program that they must not have actually flown the airline (when they could simply have not sought frequent flyer credit, or credited their flights to a partner airline’s program).

Nevertheless I wish there was a greater dialogue like this on the part of airlines instead of marketing platitudes. It’s refreshing to see a major corporation go on the attack with specifics.