Southwest Airlines To Sell Planes As Growth Plans Falter In Strategic Move To Slash Costs

During Southwest Airlines Investor Day, they – like so many airlines – blamed Boeing extensively for their problems. Boeing has had myriad production problems, and hasn’t been able to deliver planes on time. And in Southwest’s case, they expected to have the Boeing 737 MAX 7 in their fleet today. That plane isn’t certified yet. So they’ve been flying larger aircraft to Hawaii, and between the Hawaiian islands, which means more seat capacity than they want.

But when Southwest blames Boeing for their being overstaffed, it’s a bit of a stretch. Southwest is pulling back on growth plans, just as other airlines are. Every airline says there’s too much capacity in the industry, though of course they prefer other airlines to fly less.

For Southwest it’s an especially tough sell when airline CFO Tammy Romo says explicitly that they have “too many planes” ordered for current (new, scaled back) growth plan.

CEO Bob Jordan, in his opening remarks, says that they’ve achieved compensation from Boeing for its delays – delays that, ultimately, have been good for Southwest in many ways – through credits on future deliveries. And he wants to “unlock” that economic value.

Romo describes their plan for “excess aircraft we don’t need” as “pursuing direct sales of -800s” and also “sale/leasebacks” in order to reduce aircraft capital spending.

They’re not planning to sell their delivery slots. But when they take delivery of new planes, that’ll leave them with too many aircraft, so they will sell planes currently in their fleet. There’s not much of a market for Boeing 737-700s. They’re going to fly those longer than planned, in part because of the delayed MAX 7 program, and retrofit them with new seating arrangements. The larger -800s have a better market value.

Ultimately Southwest will fly less because they aren’t making much money on the seats they’re flying today. Their plan doesn’t even aspire to 10% operating margin until 2027, with all of the changes their making to their product. That’s because they haven’t just had the wrong product to grow, but also because their costs have risen.

About Gary Leff

Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel - a topic he has covered since 2002. Co-founder of frequent flyer community InsideFlyer.com, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »

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Comments

  1. @ Gary — Crappy used planes is usually right up DL’s alley. However, DL is so cheap they probably won’t want to have to spend anything redoing the interiors, so they will want them for next-to-free. Maybe an airline in a third-world country will take them. Like, half of the airlines in SkyTeam…

  2. Delta may be happy to buy some of that older junk. After all, they seem content with a lot of their dated fleet.

    Nothing like stepping onto a 717 where the 1990s come rushing back and the in-flight entertainment is the window seat…if you’re lucky.

  3. I would image Boeing controls the capacity to sell production slots, not the airlines.
    However, the airlines may sell the planes as they roll off the production line or do a sales-leaseback to minimize capital outlays.
    However, in the Investors Day handout, the Southwest CFO bangs on about maintain their prized credit rating compared to the other airlines. The balance sheet would be bogged down with too many aircraft in a sales-leaseback situation.

  4. I wouldn’t mind United getting those planes. They’re old, but they’re Boeing, so therefore better than the A319s and A320s they have, which are literally falling apart. Besides, any Boeing is better than any Airpus, because it’s American, and America is better than Europe. I’ve lived in both, so I can make a judgement on that.

  5. Southwest’s days as an independent carrier are slowly coming to an end. Another wave of consolidation is coming for the industry, regardless of who wins the White House. NK, F9, WN, and B6 are all going to be in play.

  6. As usual, social media is the last place to find the truth.

    United has the oldest fleet among US airlines.

    They committed to a massive Boeing fleet order – larger than Southwest’s – but can’t get airplanes any more than WN can.

    As the article says, WN Is not selling its delivery positions. It is talking about selling aircraft in its fleet in order to generate cash.

    This is all being pushed by Elliott that wants to get more money out of its LUV investment.

    WN has long had one of the best balance sheets in the industry – and they just announced buying back stock to boost the share price even more (don’t even go there, Gary). Airline stocks are up heavily today for multiple reasons.

    Delta is Airbus’ largest customer and one of, if not the only airline customer, not leasing company, for every family model in Airbus’ portfolio.

    DL is getting its widebodies delivered on-time this year and managing its narrowbody fleet via delays – and getting compensation – often from Pratt and Whitney as a result.

    WN will be a very changed airline. They won’t be growing as much but neither will UA be growing anywhere near as much as they thought they would grow either.

  7. There never was any question about Southwest’s fleet plan. They were always going to phase out their -700’s and -800’s as their MAX 7’s and MAX 8’s came online. The only question was always how fast they would retire the older planes.

    That they haven’t had to take their MAX 7’s and take on the added expense is a gift from God.

    Southwest’s statements about their fleet is deliberately fuzzy because the message they are sending is to the investors (remember this is what this event is all about). They want to reassure them that they have a plan for all phases of their operations and that capital expenditures are under control.

    Replacing a -700 with a MAX 7 makes no meaningful difference in system capacity.

  8. The other issue is the deafening silence about Denver. Like in Atlanta, Southwest is a distant #2 with no prospect of changing that. The immediate changes surrounding ATL are that flight from discontinued cities are simply being redirected towards places where Southwest dominates-Jacksonville/Jackson-Nashville instead of Jacksonville/Jackson-Atlanta.

    There has to be more to come because getting rid of 8 or so gates in Atlanta will impact more than just what they’ve said so far.

  9. WN Is not a distant number 2 in the DEN local market. UA has long pushed far more connecting trafffic through DEN than any other and THAT is why they have so many more flights. WN carried the largest number of local DEN passengers for more than a decade – which was a huge shame for UA.
    UA has grown faster than WN in the past few months and retook the #1 position in the DEN local market but DEN Is not a weak point for WN.

    There are other markets that will be cut by WN but DEN is not likely to be very high on that list – if at all.

  10. Tim, you’ve said before that UA has the oldest fleet. Curious how much the gap has narrowed over the last few years, since UA has taken delivery of approximately 250 new planes while retiring close to 50 30-ish year old planes.

    I’m sure the gap has narrowed but I don’t know by how much.

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