Qantas doesn’t have a very strong rewards program, i.e. points earning-and-burning, in Qantas Frequent Flyer.
But within the confines of the Aussie market they do a really good job recognizing their top tier elites.
Years ago I used to like getting cookies from Alaska Airlines Mileage Plan when I held their MVP Gold status. However this holiday note was sharing with me by a Qantas top tier Platinum One member. And it blew me away.