About Gary Leff

Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel - a topic he has covered since 2002. Co-founder of frequent flyer community InsideFlyer.com, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »

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Northwest’s 1-2-3 Free Promotion

Northwest has matched United’s reintroduction of ‘fly three, fly free’ and upped the ante. Northwest is offering international as well as domestic free travel, and most fares are eligible (although the lowest — L, T and K class domestically and V, L, T, and K internationally — are not eligible). Unlike United, Northwest will award credit towards this promotion when flying discount coach fares that include a Saturday night stay.Registration is required.

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More on the free electronics offers

A Wired article from last month outlines the economics of the free electronics deals, and is consistent with the explanations I’ve given here. Instead, they explained, Gratis Internet is paid a bounty for sending potential customers to sites like AOL, eBay or RealNetworks. “We’re a marketing firm,” said Jewell. “We’re sending these people to our advertisers. We cringe when we hear ‘pyramid’ or ‘scheme.’ We’re more closely associated with viral marketing, with the subservient chicken, than Amway.” …The company has sent out more than $3 million worth of free merchandise, Martin said, including 5 million to 6 million condoms. Since the launch of FreeiPods.com in June, the site has dispatched more than 2,500 iPods, Martin said, worth more than $1 million. But in the last few weeks traffic has exploded. Martin claimed nearly 1 million…

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Aviation Security and the Failure of Relative Risk

Once again, David Rowell is on a roll with his weekly aviation newsletter. I’m reproducing a larger portion than I normally ever would, because he does an excellent job summing up some recent stories that illustrate the current state of our approach to airline security. A flashlight battery ‘exploded’ on Saturday. The ‘explosion’ was apparently caused by a buildup of gas inside its five year old ‘C’ size battery. The person handling the torch suffered swollen hands, and several people nearby said they had ringing in their ears for a while after. But because this was at LAX airport, the entire International Terminal was evacuated for three hours. To make matters worse, at almost the same time, a passenger entered one of the other terminals through a ‘no entry’ exit, requiring terminals 6, 7 &…

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