Alaska Airlines is doing things differently, as a business strategy. It has the operational reliability of Delta (or better) and the financial performance of Delta (or better, relative to size).

And it’s working to make its customers happy, with a frequent flyer program that’s different than others in the U.S. They still award miles based on distance flown rather than ticket price. Six weeks ago they re-affirmed their commitment to a generous frequent flyer program and upgrades.

They’re a Seattle-based airline that dominates the Pacific Northwest, but with their acquisition of Virgin America they’re a major player up and down the West Coast and to and from California, Oregon and Washington state.

But they achieve global reach through extensive partnerships – not as a global alliance member, but by linking up with key players in the oneworld and SkyTeam alliances, and with non-aligned carriers like Emirates, Hainan, and Icelandair. Alaska’s Mileage Plan is also still a great place to credit American Airlines flights. If you do not have an Alaska Airlines Mileage Plan account, you should.

Most frequent flyer promotions, especially for international travel, bonus travel in premium cabins. If we’re lucky there’s a token much smaller bonus for coach travel (or perhaps coach travel in some fare classes). Alaska though is offering double miles on nearly all economy fares when you travel on specific West Coast routes of 10 of their international partners. Registration required.

If you fly these routes it’s fine to also have onward connecting destinations as part of your itinerary, but you only receive double miles for the specific flights above.

And there’s literally no bonus for flying in premium cabins with this offer (although Alaska is already very generous with premium cabin bonuses on their partners).

Terms and conditions:

Mileage Plan members who register for this promotion prior to their first qualifying flight will receive double miles. Double miles earned are based on class of service flown. Percentage of base miles earned can be viewed on the corresponding airline partner page.

Double miles offer is valid only on qualifying paid nonstop flights from June 1, 2017, through September 30, 2017. All travel must be completed by September 30, 2017. Flights must be marketed and operated by British Airways, Cathay Pacific, Emirates, Fiji Airways, Hainan, Icelandair, Japan Airlines, Korean Air, LAN, or Qantas.

Flights must be flown in the eligible economy classes of service listed. Flight miles must be credited to your Alaska Airlines Mileage Plan account in order to earn double miles.

Not valid on free or award travel. Double miles do not count toward Mileage Plan elite status. Please allow four to six weeks for miles to be credited to your Mileage Plan account. All terms and conditions of the Mileage Plan program apply. Offer subject to change without notice.

(HT: One Mile at a Time)