Frontier is considering adding pay per view video at each seat on its Airbus aircraft.
Already Frontier offers a video product similar to JetBlue’s at a cost of $5 per flight. More than half of passengers on long haul flights and a quarter of passengers on short haul flights make the purchase, accounting for $700,000 in revenue last quarter.
Beyond direct sales revenue, the offering distinguishes Frontier from its main competitor in Denver, which is United.
Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel -- a topic he has covered since 2002.
Co-founder of frequent flyer community InsideFlyer.com, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »
