You can earn a rebate or top off your mileage account at no extra cost beyond the shopping you already do online. And using EV Reward helps you search out the best offerings. And it may even be a useful mating strategy, too!

Most online purchases aren’t that lucrative, since the spending amounts are small. Sure, if you buy a high-end laptop computer at a few miles per dollar you’ll wind up with several thousand miles. But the odd $30 purchase here or there will yield only a couple hundred miles at best most of the time. But it’s amazing how much I, for one, shop online and thus how easily those shopping miles add up. A little effort in clicking a link through a mileage portal goes a long way towards free travel.

But which portal? There are so many, and the offers change. I’ve written many times before about EV Reward. I used to use Rewards DB but quite awhile ago I shifted my useage patterns because EV Reward is comprehensive, easily searchable, and up-to-date. It’s a free service that gives you a comprehensive picture of offers available for online purchasing with merchants that participate in the various online mall schemes. Included are the hotel and ailrine program malls, of course, along with the credit card-linked programs and various cashback sites. And they comb for coupons, to boot. So it’s a must-stop destination before making any online purchase… since there’s free miles or money available for the clicking.

Talking wih two friends of mine who have been dating for some time, the woman says about her boyfriend, “He’s really into EV Reward and it’s sooo sexy!”

intensely analytical as she is, she knows that the extra effort he takes to get the best deals (for her! signaling — just like a primate!) means that he’s able to stretch his budget further and give her more gifts, and that those gifts earn miles that will take her on trips. Budgeting responsibility signals an ability to be a good provider, just like in hunter/gatherer societies. Thus the use of EV Reward (and for that matter, this blog, Flyertalk, Fatwallet, etc) isn’t just shrewd judgment, it’s a mating strategy!