Choice Privileges is offering complimentary gold status just for signing up, plus 500 bonus Delta miles with your first stay.
Gold is their first tier of elite status, usually obtained after 10 nights in a calendar year, and isn’t particularly rich in offers (though it’s easier to redeem Choice award nights as a Gold).
I’m not particularly keen on staying at Choice properties most of the time, my own personal preference, but a hat tip to the lovely partner hotel redemptions that they offer.
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The Preferred/Summit hotel redemptions are nice, as are some of their own properties. In Scandinavia, for instance, Choice has some very nice properties at reasonable redemption rates. Most of the other hotel programs have fairly limited offerings in Scandinavia.