Hyatt Studios is Hyatt’s new lowest-end product, an “upper-midscale extended-stay brand.”

They’re planning for 250 of these, half in markets with no current Hyatt. And they’re doing one interesting thing to encourage the more upscale Hyatt customer to put up with these in order to redeem points for beach resorts.

Credit: Hyatt

Globalists receive a Welcome Amenity at Hyatt Studios property. A choice of:

• $15 market credit
  
• 500 bonus points

Elites receive the same free breakfast as every other guest at Hyatt Studios. There’s no club lounge. Perhaps this is meant to help soften the blow of base points-earning of only 2.5 points per dollar instead of 5 points at other hotel brands. (This saves owners money but reduces the incentive to stay.)

Welcome amenities, of course, used to be a top tier benefit, which was eliminated in the move from the Gold Passport program to World of Hyatt seven years ago. It’s been restored for one brand only. And it’s the brand where this is least valuable? Sometimes the food and beverage amenity was nice, even though too many Hyatts offered one or the other.

Hyatt Studios rooms should be smaller than Hyatt House, and grab ‘n go breakfast rather than hot buffets. Rooms get serviced once per week. The good news is that Hyatt hasn’t gone the Marriott route of offering less than one elite night credit per night at their low-end brands, so at least slogging it out here will help requalify for status.

And there’s $15, plus the “2K Next Stay” award at 20 and 30 nights, largely a make good for Globalists who don’t value club access awards, is currently listed as valid at Hyatt Place, Hyatt House, Caption, and UrCove brands. That’ll be valid at these as well.