Is a US Airways Acquisition of American Becoming More Likely? (I Still Hope Not)

Two years ago I called American a bankruptcy waiting to happen.

Their costs were too high. Sure, their revenue was too low also and bankruptcy wasn’t necessarily going to solve that. But their major competitors had been through the bankruptcy court cost-cutting exercise. Staying out of Chapter 11 was both noble and a preservation strategy for existing management. (The day American did file Chapter 11 their CEO resigned…)

When American filed for bankruptcy I said that AAdvantage miles were safe. And that a bankruptcy could even be good for American’s frequent flyers at least in the short term, as the airline could use the mileage program to drum up revenue and traffic, awarding bonus miles, all the while not wanting to rock the boat with its customers through any sort of devaluation. In the long-run, it’s been quite awhile since American has revisited its award chart, on a calendar basis its somewhat due, though I don’t expect wholesale changes in the near-term.

The real question about the future of American (and of course, about American miles!) is what the airline looks like going forward. I think it has a pretty solid future as an independent entity, provided it can straighten out its costs in bankruptcy. Revenue is still too low but get the costs under control and you have time to figure out the revenue picture. American has been killing routes, shedding some staff, and investing in product. Whether that succeeds or fails is ultimately an empirical question, I don’t think the strategy is revolutionary, but I do think they can stand on their own.

On the other hand, they could be acquired. United and Continental have just done their deal, there’s no suitor in United. They’re also already the biggest airline, swallowing up the number three won’t pass government muster. Delta has ‘done their deal’ with Northwest but at least is smaller than United, their deal was a few years ago, and there’s less overlap with American than between American and United (except in New York, where United is also strong). I’d hate a Delta merger the most, there hasn’t been a ton of speculation on that.

The one everyone expects is US Airways. Because US Airways clearly wants American. Badly. So they’ve made plenty of overtures to labor, and to the press. Two months ago there was a frenzy of speculation that a deal was imminent and I said that it wasn’t.

I don’t think that an American Airlines-US Airways merger makes sense, by which I largely mean that I don’t think it makes sense for US Airways shareholders or for American’s creditors. The best argument anyone has made is that — despite fleet inefficiencies, overlapping rather than complimentary hubs, likely labor strife, huge transition costs, and that mergers rarely ever produce the benefits promised — US Airways has smart managers and would do a better job with American’s assets than American’s managers would.

Even that is an argument possibly that a deal should appeal to American’s unsecured creditors, if they get promised more than an American-led restructuring would offer them. It doesn’t really argue that US Airways shareholders are better off, that much depends on the cost of the deal and the costs to integrate American.

Ultimately I believe that the leadership of US Airways just wants to run a bigger airline. Doug Parker took America West and bought US Airways (which itself had 2 bankruptcies in the previous decade). He tried to buy United, more than once, the story supposedly the first time Is that a deal wasn’t done because he wasn’t going to become head of the combined airline. He tried to buy Delta. And now American is the next biggest prize.

I did start wondering whether a deal might be closer in the offing when American’s alliance and joint venture partner British Airways’ parent issued a statement that was about as positive about a US Airways merger as they could possibly be.

“Such a merger would not be detrimental to oneworld. In terms of the joint business agreement any consolidation that increases the choices for our customers would be welcomed,” International Airlines Group said in an emailed statement to Reuters, when asked about a potential tie-up of AMR and US Airways.

Reader Alan H. sent me to the latest salvo with US Airways saying they could seek DOJ anti-trust clearance in advance of a deal. And the piece has five sources confirming it, this isn’t one person slipping a story in the dead of night, this is an orchestrated leak. A campaign even. Even still it’s hedged saying “the exact timing of a filing with antitrust regulators depends in large part on the status of AMR’s ongoing contract disputes with its three primary labor unions, and the timeframe could slip beyond July.”

Of course the contract disputes with labor unions are the crux of the very bankruptcy, the biggest costs American wanted to get under control, what they’re having the toughest time with, and what US Airways has even impeded by trying to do side deals with the unions to get the creditors committee in the bankruptcy case to support a merger.

In other words, there’s nothing in this ‘leak’ other than an attempt to generate news and momentum behind a possible deal.

It could be well-timed momentum, though, because American is pulling the plug on its new passenger service system under development with HP (hat tip to the TravelingBetter forum). The reasons for doing so are good business. It makes no sense to develop a custom product from scratch when off the shelf products do 90% or more of what you want. Certainly not on this scale. Good decision.

But HP is on the creditors committee. They were pretty strongly in the corner of current management since that was the path towards millions in future development fees. American was strategic in approving a breakup payment through the courts rather than seeking to terminate the contracts without that payment. An unsecured creditor would simply want the best payback possibility and they might view that as a US Airways deal. Now they’ll judge their prospects based on ongoing business with American, albeit with lower fees, compared to likely having no business with US Airways. Still, I wonder if undermining the support of a key creditor – in furtherance of a key business objective – could undermine the quest to stay independent.

There’s certainly blood in the water. As a frequent flyer I want American to stay independent, though I’d view the value of my reasonable chunk of US Airways miles to go up in the event of a merger. The combined entity would presumably be a member of oneworld, which currently offers the best international first class award availability. Though I don’t trust the long-term value proposition for customers offered by current US Airways management. I’m holding my breath a bit these days.

About Gary Leff

Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel - a topic he has covered since 2002. Co-founder of frequent flyer community InsideFlyer.com, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »

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  1. I called this about 3 years ago. Got stared at like I had 8 heads. Of course, what I said was that I thought the day was coming when US went for AA…that is happening. I did not predict that there definitely would be a merger though I think that is what is going to happen.

    It could go right or it could go wrong. Popcorn popping while I watch it all unfold.

  2. It would be kinda sad to see such a big *A consolidator leave the game and join OW. I still do see a lot of value in having the vast variety of routing options that *A provides over other alliances – gotta plan something about my half a mil miles on USAir…

  3. So, those of us without the Citi AA cards ought to get them asap? After all, if no merger, then we’re no worse off, but if US does buy AA then wouldn’t it be likely the 2x 50k offers would be yanked?

  4. @DBest – agree, get them now, and if only because you’ll have to wait 18 months from whenever you get them to get them again! We’ll see what bank issues the co-branded card of a combined carrier, probably depends on who funds the merger. I could see Amex swooping in, funding the transaction, and getting the business…. Just sayin’.

  5. Now they’ll judge their prospects based on ongoing business with American, albeit with lower fees, compared to likely having no business with US Airways.

    Gary – HP actually owns SHARES, so it stands to gain a great deal of business if a combined management team opted to stick with SHARES. Now that AA has agreed with HP to end Jetstream, HP could do far worse with AA as a standalone.

  6. I’d be sad to see AA get gobbled up. I’ve enjoyed excellent service from AA and been able to redeem for multiple AA award flights.

    US Air has promised so much to AA’s unions that I’d be afraid that a merger might simply lead to another carrier with high labor costs that was doomed to failure.

    Still, I’m wondering whether it makes sense to pick up a US Air credit card (and the miles bonus) now. I’ve never concentrated on US Air miles, so I’ve never had a US Air card. Maybe now is the time? If a merger did come to pass (with either (1) US Air snagging AA or (2) AA emerging from bankruptcy and later buying US Air), hopefully my US Air and AA miles would be merged.

  7. I do not think a US acquisition of AA would be good for the AAdvantage program. The AA SWUs are the best part of the Executive Platinum level. The best thing is for AA to stay alone, as a merger with DL or US puts them on a less attractive level. If AAdvantage would be the surviving program as it currently exists, then a US merger might be workable, but Parker’s track record with the US & America West merger is not liked by many customers.

  8. Gary, excellent detailed article collecting your writings on this subject and providing new insight – it is nice to have rich content to read.

    I think US will say anything to get the merger hype building. AA is on a rough road ahead, but there is little to nothing that Parker can offer to address their problems esp given his track record.

    Their fleet is putting them in a rock and a hard place – high operating costs for their owned planes and huge financing costs for their more efficient planes.

    Personally, if AA can’t stay independent, I’d be curios to see an IAG cash infusion (even though legally they can’t take control) or something brew with AS and their high market cap used to do some LBO of AA or something.

    Mostly though I want AA to stay independent while modernizing its fleet (faster wifi rollout and 757 retrofit please) and technology (oh and update their CFC policy for elites).

  9. @Cranky Flier – I had understood that US Airways owns its implementation of SHARES like United does, am I incorrect?

  10. I am shocked US has not even jumped from Star yet I mean they could go to One World help them out and maybe then a US-AA merger would look better to American since they had been code sharing with US for a while (if US were to jump from Star to One World) I mean look at COdbaUA CO was asked by UA to join Star which they did and then A year plus or mins a few months they decide they are going to merge and become COdbaUA. I cant see the Feds getting mad at US for wanting to go to One World I mean US is practicly the ugly step child in Star, so they Should leave Star and go to One World then ask American a year after they get in to Merge it worked for UA which ended up as COdbaUA but that’s another story.

  11. @Gary I don’t know the details of the current business arrangement, but I don’t believe it’s structured the same as Continental/United. Still, HP runs the system and certainly makes money off it.

  12. @Cranky Flier – that’s really really interesting — and further vexes me, because it suggests AA is pulling the plug on HP *even though it reduces the ongoing benefit to HP of supporting an independent AA from its position on the creditors committee*.

  13. @Gary – Well, HP also operates AA’s current Sabre system (crazy, I know), so there could be benefit there as well. But there’s less certainly since AA now has to go out for bid for a new system, eventually.

  14. @Cranky Flier right, exactly, but killing off this contract now before exiting bankruptcy kills the huge advantage to HP to see an independent American OVER an AA merged with US. Just surprised to see AA make this move — which I do think is the right business move — given the dynamics of the bankruptcy.

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