JetBlue Sued For Serving Kosher Food That Probably Wasn’t [Roundup]

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Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel - a topic he has covered since 2002. Co-founder of frequent flyer community InsideFlyer.com, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »

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Comments

  1. They should be suing the snack company where does B6 come in the picture for buying and serving the item ?

  2. Here is how you resolve it:

    Stop offering Kosher options. You want Kosher, bring the shit yourself.

  3. @Abey – B6 has the deep pockets, therefore they’re the target. And they’re being sued for trademark violation – not for selling non-Kosher food, that’s a lawsuit that would come from consumers. Anyone re-selling intellectual property is potentially liable for trademark and copyright violations, even inadvertent ones. But if they were smart, and not cheap, they have a contract from the snack company with all sorts of representations and indemnifications relieving them of any liability. But if some smart manager though he could cut costs by bypassing the lawyers and just signing the contract, they’re up a creek.

    This is the sort of complexity that keeps SO gainfully employed.

  4. Does the airline pay full price for the champagne or is this a case of the champagne brand paying for product placement to target customers in focus markets?

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