I first mentioned Pizza Hut’s loyalty program a couple of years ago.
With some time and members under the crust, they’ve concluded that the program increased “incremental orders by 93% from members over a matched control and raised incremental net sales 65 percent.”
They found that, somewhat counterintuitively, charging a fee to their best customers actually worked best. It apparently builds commitment and buy-in to the program and brand.
Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel -- a topic he has covered since 2002.
Co-founder of frequent flyer community InsideFlyer.com, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »
