Who’s Sitting In First Class? Data Shows Airlines Are Selling These Tickets To High Income Males From The West Coast

Feb 12 2025

When I was first traveling for work, the first class cabin was mostly upgrades. And that meant it was frequent business travelers, who skewed middle aged and male. First class fares have come down a lot, there are plenty of upsells to leisure travelers, and as little as 13% of first class seats may be going to upgrades (Delta, but other airlines are catching up to them). The demographics of who is sitting up front have changed, but there are still remnants of the past.

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Marriott Q4 Earnings Reveal: Guests Booking Close To Travel, Midweek Business Stays Way Down & Major Tech Overhaul Coming

Feb 12 2025

They’re seeing surging leisure rates, a move to last-minute bookings, and are managing a major tech overhaul for the business. Swelling Bonvoy membership is driving revenue – from both hotel owners and banks. How that will pair with growth from lower-end chains, and in light of still-sluggish business travel, remains unclear.

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American Airlines Rolls Out First-Class ‘Sliders & Fries’: New In-Flight Burger Challenges Delta’s Shake Shack & United’s Classic

Feb 11 2025

United Airlines and Delta Air Lines both offer burgers as one of their domestic first class catering options. American Airlines is joining the burger bandwagon.

Sliders and fries are heated at the same temperature as the rest of American’s entree choices, for a period of 30 minutes. Condiments apparently do not accompany the meal tray but are available on request.

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American Airlines Creates New Customer Experience Unit, Names Chief Customer Officer To Drive Pivot To Premium

Feb 11 2025

A couple of weeks ago I revealed exclusively that American Airlines CEO Robert Isom had pivoted to begin talking about a premium focus in the airline’s strategy. In employee remarks following the airline’s fourth quarter earnings call, Isom talked about attracting customers willing to pay more for better services.

He said that the airline is going to have a “rededication and a renewal to focus on the customer experience.” And he talked about this as “the next order of business, we’re going to organize around this.” And says “you’re going to hear some things very soon.” The start of this appears to be today’s news.

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