Gulf air was de-emphasizing its Abu Dhabi hub an the ruling family there decided to start its own airline. They hired James Hogan to run it. Hogan had been the CEO of Gulf Air. So his airline strategy secured himself a new job.
He built a major Gulf player, but also a loss-maker — while the airline certainly invested in passenger experience, its the carrier’s investments in airlines around the world that drove red ink and ultimately led to his departure.