IHG and Hyatt both offer “Milestone Rewards.” American’s concept is “Loyalty Point Rewards,” formerly called “Loyalty Choice Rewards.” Of these, Hyatt was first. They award benefits for progress as you progress through the program, not just on achieving status tiers. That makes earning your next award closer than before, more accessible and keeps members wanting more because the next thing is achievable.
Bilt Rewards has introduced its own Milestone Rewards.