Southwest Airlines has given its employees a refresher on why they have the most “customer friendly policies.” Noting that competitor airlines have made changes to offer no change fees on most fares, and free same day standby in some cases, Southwest presents itself as the leader and only airline offering customer-friendly benefits in ‘every category’.
Naturally the chart is misleading – but it also leaves out the most important customer benefit, something that Southwest never markets, and therefore that passengers don’t usually realize sets them apart.