Delta poached JetBlue’s Head of Revenue and Planning in January. Scott Laurence was JetBlue’s architect of the “Northeast Alliance” with American Airlines before becoming Delta’s Vice President of Network Planning.
It was a shocking move. The knowledge he was taking with him of American-JetBlue strategy sent shockwaves. It’s the alliance between American and JetBlue that sets up the two to compete against Delta. The Department of Justice, in part at Delta’s behest, is suing to stop it. And Delta poached one of the key insiders who could help in that fight. And then… in February Laurence was gone from Delta.