Taking a page from Starwood’s SPG Flights, Priority Club has introduced a new pay for airline flights with points option.
Frugal Travel Guy thinks it could be a decent deal if you could get the cost of points down low enough.
There’s a Flyertalk thread on the new benefit.
Bottom-line is that while more new options, without taking away other benefits, are always welcome. But the Priority Club flight redemptions generate a point value of about a third of a cent apiece. I generally value Priority Club poins at about two-thirds of a penny each. So while the tickets purchased with points are mileage-earning, they don’t get enough bang for the buck such that I could ever envision using the option. A $400 ticket is going to cost about 115,000 points!