So long 757

Transport Blog eulogizes the Boeing 757 as that aircraft is ushered out of production.

    The 757 was intended to replace the 727, but for some reason Boeing got its market research wrong. Rather than building a 150 seat replacement for the 150 seat 727, Boeing made the 757 a 200 seater. As it happened, most of the airlines that were replacing their 727s didn’t want a 200 seater, but wanted a 150 seater. Boeing did not immediately have one available, and this provided a market opening that was ultimately taken up by Airbus, who built the A320, and by McDonnell Douglas, who built a stretched version of the DC-9 called the MD-80. This was the market opening that allowed Airbus to move from a niche player in the airliner world to being clear number two in the 1990s, and to perhaps even be number one today. Boeing eventually filled this gap with a new 150 seat version of the 737, but a few years later.

    Although it missed its intended market, the 757 was not a failure. This was largely because the engineers did a really good job, and the aircraft ended up having much longer range than it would have needed for the 727 replacement role.

About Gary Leff

Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel - a topic he has covered since 2002. Co-founder of frequent flyer community, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »

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