Tag Archives for oneworld.
In December Alaska Airlines introduced The Safety Dance, taking the Men Without Hats’ classic and applying it to air travel during the Covid-19 pandemic.
To celebrate joining the global oneworld alliance today, Alaska Airlines has released a new version of their Safety Dance featuring cameos by employees and executives from oneworld partner airlines. It may just be the best thing that happened in March.
Alaska Airlines will become the second U.S. airline in the global oneworld alliance, along with American Airlines, effective March 31. But it turns out Alaska Airlines miles will not be redeemable on oneworld airlines that haven’t already been partners in the Mileage Plan program at that time. Instead mileage redemption on new partners in oneworld will have to wait until summer.
In other words Alaska Airlines has rushed the work to join oneworld, and will actually join before it’s done. This means customers will be able to earn miles on new airlines, crediting to their Mileage Plan account – and more airlines will award airlines for travel on Alaska – but customers don’t gain access to spend those miles on more airlines for a few more months.
Alaska says no changes to current partner redemption pricing when they join oneworld, and to expect advance notice of any changes.
Alaska Airlines has announced how oneworld elite status levels will apply to their Mileage Plan elites one the airline joins the alliance on March 31.
SkyTeam’s Korean Air is acquiring Star Alliance member Asiana. Now the Prime Minister of Japan is talking about the need to merge ANA and Japan Airlines as part of injecting subsidies into his country’s two largest airlines.
American’s oneworld partner Finnair is offering up to a 100% bonus on purchased points and will give you elite qualifying miles equal to 25% of the miles you buy, too. What’s more, the Finnair Plus program lets you convert miles into elite qualifying miles as well. As a result you can buy that mid-tier elite status easily and access American’s lounges, or even buy top tier oneworld emerald status.
Alaska Airlines has formally signed its agreement to join oneworld, and expects to become an alliance member by end of year. While they’ve been talking about joining for two years the plan to do so was only announced in February meaning they’ll be delivering on the promise in under a year rather than the standard expection of 18 months.
Net net joining oneworld should be good for Alaska, it remains to be seen whether it’ll be good for Mileage Plan members.
If you are a oneworld sapphire member – think British Airways Silver – you get lounge access domestically within the U.S. even though American Airlines frequent flyers don’t.
In fact oneworld sapphires, which is the mid-tier elite level, get American’s Flagship lounge (international business class lounge) access on U.S. domestic itineraries. American gets a carve-out in oneworld rules so they do not have to offer this to their own members.
American Airlines had been winding down its partnership with Alaska Airlines. American viewed Alaska Airlines as a competitor once Alaska acquired Virgin America. They emphasized the substantial route overlap rather than the unique contributions of each airline.
Now they’ve done a 180 degree turn. But for this to work for American, can Alaska have such a generous frequent flyer program?
American and Alaska are partners again. The previously-announced March 1 breakup isn’t happening. Alaska Airlines is joining oneworld. And American will fly from Seattle to Bangalore, India (and Seattle – London).
Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel -- a topic he has covered since 2002.
Co-founder of frequent flyer community InsideFlyer.com, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »
