United Airlines Passengers Board Chicago Flight, Every Screen Reads ‘BITEME1’—Maintenance Joke Slips Through

United Airlines passengers were greeted with a stark message on their seat back entertainment screens when they boarded a recent flight to Chicago O’Hare. The airline’s message to its customers: BITE ME, or rather every seat back screen showed the greeting: “Welcome aboard flight BITEME1 to Chicago.”

Several commenters thought this was appropriate for the state of United today, “Finally, an honest frequent‑flyer program name” and “United’s new Saver award code: BITEME1.” Perhaps the best overall line,

On behalf of the flight crew, I’d like to welcome you aboard BITEME One. I’m your captain LEEERROYYY JENKINNNNS – enjoy the flight, we’ll just wing it like my raid group.

Not a Good Look United
byu/Exiled_In_Ca inunitedairlines

Roughly half of internet commentators laugh it off (“If this genuinely makes you mad, you need to take it easy. Life isn’t that serious.”) while the other half call it “unprofessional.”

  • This wasn’t the pilots, who don’t have an interface to that field. They do not interact with the inflight entertainment system.

  • Most likely this was accidentally left by maintenance. Techs frequently type nonsense placeholders while working on the inflight entertainment – and it got left there without the field being reset. They’re currently rolling out new software.

Back in the fall, United Airlines passengers were targeted for a phone sex ad on the backs of their screens. United, of course, has a plan to monetize the eyeballs of customers sitting on their planes. And they do have tremendous troves of data and know a lot about their customers…

(HT: Paddle Your Own Kanoo)

About Gary Leff

Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel - a topic he has covered since 2002. Co-founder of frequent flyer community InsideFlyer.com, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »

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Comments

  1. The future United Airlines in-flight entertainment software update will include sufficient space to display the full passenger welcome greeting message, “BITE ME United CEO Scott Kirby.”

  2. Why not have a little fun. Gentle ribbing. Reminds me of quasi-regular on here, @Mike Hunt, if that really is your ‘real’ name and not just a ‘bit,’ because phonetically, if you say it quick… my c…

  3. @ 1990. When a computer system on an aircraft is compromised that’s not a good thing. No telling what other systems have been hacked.

  4. a shot across the bow from United’s mechanics’ union that wants a new contract – and far better than what the FAs are having foisted on them.

  5. Mike Hunt?
    Mike Hunt?
    Has anybody seen Mike Hunt?

    From the movie, Porkys

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