Monthly Archives

Monthly Archives for May 2003.

When the price isn’t the price

Rental car prices are advertised far lower than consumers ultimately pay because of a wide variety of add-on taxes, surcharges, and fees and Ed Perkins is outraged. Adding taxes (of all sorts!) onto the price is pretty standard, but rental car companies seem to be making up their own add-ons for no other reason than to obfuscate the real price of their car and attract consumers by advertising prices lower than they’re really offering.

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