Aug
30
2015
Amtrak launches their new revenue-based loyalty program January 24. I breathed a sigh of relief that it wasn’t nearly as bad as expected. But make no mistake that it is bad for the people it’s actually meant to reward.
Much of the analysis on other sites has focused on the strong points value, so folks accumulating points by methods other than actual train travel do fine (if not quite as well as the peak end as before). But I’m at least as interested in how the program performs as a mechanism of rewarding customers for train travel. And there it doesn’t fare well at all.
