British Airways has some of the best airline advertising in the world. A couple of years ago they they highlighted ‘the Welcome of Home’ and it was a really touching piece about a woman needing to feel connected to friends because they could die.
It made me swallow hard, but after watching it I had no idea after watching it why it’s better to transit Heathrow on BA enroute to India than to fly any of their competitors? The ad gave me no reason whatsoever to choose British Airways, and I’m pretty sure that would be true even if I were an Indian woman living in Canada like the one featured in the ad.