Hilton’s Canopy by Hilton London City created controversy driving for authenticity, and food and beverage revenue, by branding its bar after European socialist anarchists. The socialists were outraged by using their history to sell $18 drinks to “wanky City types.”
Hilton was forced to remove the edgy socialist branding from its capitalist endeavor. Even their website description as “a gathering place for writers, radicals, entrepreneurs and artists – a breeding ground for concepts that would go on to change the world” has been removed.