British Airways is launching ‘Avios Only’ flights – flights they aren’t selling for cash, just making available for redemption.
More airlines should offer more availability once they properly understand the value in delivering to members over the long-term. Programs should be willing to spend more with their airline on seats, to avoid killing their golden goose – in the U.S. the biggest airline loyalty programs are worth 11 figures, and generate $5 billion-plus annually in revenue. Frustrated members reduce that long-term value proposition