We’ve all experienced tipflation: an expectation that we tip more, and more often, than ever before. When you walk up to an iPad to pay for a purchase you know what’s coming next. You’re literally standing in line to pay for something you picked up from a shelf yourself, and you’re about to be asked to tip for it. How does this make sense?
And then you’re presented with choices, maybe 20%, 22% and 25%. When did tipping expectations go so high?