The recent free points offers for ‘liking’ Starwood hotels on Facebook haven’t worked out too well, they get much greater response than expected and they end the offers early.
I haven’t blogged any of them, because I’ve been busy and haven’t seen them until maybe 8-12 hours after they’re posted on various other websites… and they’re already dead.
It seems that hotels expect to narrowly target, say, guests at the hotel with a sign in the lobby — connect with their existing guests. But they just say ‘like us on Facebook and we’ll give you points’ with no other qualifying criteria, the offers get posted online, and we all go, “Free points??? YEAH!” And then a motel in Heth, Arkansas all of a sudden has 15,000 fans (most of whom would never be willing to set foot in the motel, or for that matter in Heth, Arkansas).
Well, Mommy Points stayed in the Aloft Austin in the Domain and discovered that liking their Facebook page is worth 250 points. After liking them on Facebook, email your name and SPG number to: email@example.com
I have a feeling that Krista will be getting lots of emails. As of this writing, the hotel has 210 likes. We’ll see how high it goes before they pull the plug. The offer says it’s valid through July 31. We’ll see!
We have friends, but now we need fans! Our Facebook is officially moving to our new fan page. “Like” Aloft Austin at the Domain now through July 31st, and receive 250 SPG bonus points! Email your name & SPG number to firstname.lastname@example.org and we will verify that your points have been added.
Update: As expected, they decided to end this early after coming into the office in the mroning and seeing a bit of an avalanche, they picked up about 700 new ‘likes’ in a few hours. They gave about 30 minutes notice that they would be pulling the offer and they have since said that they will honor the points for everyone who got in before then.