American Airlines ‘Premium’ Pivot Comes With Pink Slips — Cuts Headquarters And Hub Managers

Even as American Airlines pivots to be more premium, and to talk about the need to generate revenue rather than just cut costs, the cost-cutting continues. Perhaps that’s the required trade to get buy-in from the CFO, whose reputation for never spending a dollar is even greater than that of his long-time predecessor in the role. The money for better coffee has to come from somehwere.

They’ve cut customer service counters at Washington’s National airport after cutting customer service hours at Chicago O’Hare.

And now, according to aviation watchdog JonNYC, they’re taking an axe to headquarters staff.

He offers some color on layoffs at hubs, as well:

I’d add that some of this appears to be implementing the plan that I reported on in May to outsource up to 30% of IT to Hyderabad, however the narrative appears to be that they’re cutting post-pandemic bloat. And there’s certainly been hiring post-Covid. Some departments probably grew too much, after shrinking too much early in the pandemic, while others really haven’t.

In May 2020 I had the scoop that American would terminate 30% of its management and support staff.

  • They were under an obligation from the pandemic CARES Act not to furlough workers. Government subsidies were meant to ‘keep workers connected to airlines’ so airlines would be ready to fly when passengers returned.

  • However they used the threat of those subsidies ending to get 30% of staff to ‘voluntarily’ resign. If they agreed to leave they’d keep some health care and travel benefits. If they didn’t they’d be fired once the subsidies lapsed. (They lobbied for and achieved two more rounds of subsidies – but after they shed workforce.)

In that round the airline simply didn’t do a great job of distinguishing top performers worth retaining from those they’d prefer to lose. Hopefully, from an airline management, operational and quality standpoint, they’re doing better at it this time.

About Gary Leff

Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel - a topic he has covered since 2002. Co-founder of frequent flyer community InsideFlyer.com, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »

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Comments

  1. Isom in 2023: $31,400,000 compensation; average pay for flight attendant at AA: $47K. Save money on those executives in management; spend more on better pay for actual front-line workers, flight crews, ground staff… and Gary’s favorite: Cleaners. Clean. Your. Planes. Pay. Your. Workers.

  2. I wonder if a judge is going to order AA to retain and pay them. It seems the judiciary (the real kings) is putting its fat fingers into everything these days.

  3. This is the future. Getting rid of workers, using more AI/technology, awhile claiming allegiance to diversity and equity. Glad I’m retiring in a few years and won’t have to deal with this farce.

  4. @1990 American does pay their workers. Their pay is industry leading in basically every department. The problem is that American cannot afford to pay the wages they are paying. They raised the bar on pay for the pilots, flight attendants and mechanics but they make no money.

  5. @Patrick… your comment has “Lack of (under)Standing”.

    Just saying, lately (since Jan 20, 2025) judges love to rule on questionable areas of jurisdiction.

  6. AVNerd,
    actually, at least post covid, DL has led the industry in raising pay for employees across its company. DL happens to have much greater employee and revenue generating efficiency. DL can afford to do what inflicts pain for other airlines. AA has had way too many employees for the amount of revenue it generates and this effort is part of what has to happen.

    When even WN breaks the sacred “no layoffs” barrier, you realize that efficiency has to matter and that means trimming the fat every now and then.

  7. If American Airlines were to reduce its C-suite executives by 30% and restore customer service at airports, it would likely result in greater passenger satisfaction

  8. @KenA nailed it. I will guarantee this only reaches into some of the riff raff at medium levels yet leaves the big dollar and worthless senor staff untouched. I would also conjure, that none of the cost savings will flow into the field operating headcount where it is desperately needed. Like the superficial and marginal impact “Premium” upgrades, this does nothing to address the real problems at the top. Only a total house cleaning will begin to solve theses.

  9. @Ken. I am looking for planes that have less wear and tear. I fly regularly JFK-LAX route often in J. The interiors could use some TLC and the menu can be updated. Chicken and short ribs has been on it for years. JetBlue seems to have better catering. What makes the flight experience is the staff that you interact with, not management.

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