That’s great, and I hope that will include the ability to make ‘free’ purchases for Executive Platinums, American is especially generous with their top tier elites allowing them a complimentary food item and complimentary cocktail by virtue of their status when they’re sitting in back.
American is also
…examining ways to improve some its existing mobile capabilities including offering “much deeper functionality around booking and changing existing reservations”, Leibman explains. “All of these things we have to varying degrees, but those areas are example of things that are on the slate to continue to evolve.” Another potential upgrade under consideration is improving mobile mapping functionality so customers could determine the number of miles they’re accruing for a particular trip.
That’s all great. But what I really want to see in the mobile app is:
- Upgrade lists. Let’s face it, that’s what elites really care about, they’ll use your mobile technology if it’s the best way to see where they stand for an upgrade in real-time.
- Lounge locations. The app does have, buried, maps for some terminals. And you can even zoom in one click, and then squint to try to find the symbols that you just know mean a lounge is supposed to be there. But it would be nice to have a list of lounges with locations at the touch of a finger. If it’s an airport I don’t frequent regularly, a touch of a screen when I land would tell me where I’m headed.
- Real-time flight availability. Not just flight schedules, I want to know during irregular operations what flights have availability so I can proactively figure out what my options are rather than waiting for an agent to suggest something to me.
Obvious mobile app features that are already pretty universal are online checkin, viewing your reservations, seeing your mileage balance, and usually some sort of flight status.
But what features do you most want to see added to your airline’s mobile app?