Alaska Airlines is selling year-end elite qualifying miles under the guise of contributing towards their efforts in sustainable aviation fuel.
- $100 per 500 elite qualifying miles
- up to 5,000 qualifying miles
- through end of year
Alaska is also promoting purchase of carbon offsets, albeit not with qualifying miles. Delta is currently in the midst of a scandal over low quality carbon offsets which may actually increase carbon on net.
Direct carbon capture may have promise if the cost of removal can be reduced enough. In any case it’s a bit of a misperception that each mile of flying, or each takeoff, contributes similar amounts of emissions into the atmosphere. In fact most environmental issues are caused by about 15% of flights and changing altitudes and routings of those flights could make a huge difference.
There’s plenty that can be done and needs to be done to address the roughly 2% of global emissions that stems from commercial air travel. This, though, is really just window dressing on an end of year sale of qualifying miles that prevents the need to mileage run.