Alaska Airlines runs squirrely sales, like discounts tied to the number of Russell Wilson touchdowns, but customers can benefit if they pay attention (and if sports results break just right).
Right now airlines might as well try anything, because although over 1 million people crossed through TSA checkpoints on Sunday that’s still down over 60% year-over-year. So Alaska is at it with a new sale based on the height of waves in California and Hawaii.
For bookings October 20 – 23, and travel through February 10, 2021, Alaska will offer 10% – 30% off. They call them “Swell Deals”:
- 0-3 foot waves: 10%
- 4-6 foot waves: 15%
- 7-12 foot waves: 20%
- 13+ foot waves: 30%
Discounts are valid to or from Hawaii and California destinations: Santa Rosa; Oakland; San Francisco; San Jose; Monterey; San Luis Obispo; Santa Barbara; Burbank; Los Angeles; Ontario; Santa Ana; San Diego.
Waves are usually caused by wind but also by the sun’s and moon’s gravitational pull. For Alaska’s sale, Surfline will pull data from San Francisco; Oahu, North Shore; North Orange County, California; Oahu, South Shore; and Santa Cruz, California.
The highest waves determine the discount, which will change each day around Noon Pacific time and 5 p.m. Pacific time. The discount will only get bigger so if they hit a 20% discount with a 7 foot wave right away, 20% will stick (or increase) through Friday. That could be an odd incentive to avoid booking travel until Friday, seeing whether or not the discount gets bigger.
Terms and conditions:
Discount is valid between Alaska Airlines cities in the US and Canada (excluding Prudhoe Bay) and Burbank (BUR), Honolulu (HNL), Kauai (LIH), Kona (KOA), Los Angeles (LAX), Maui (OGG), Monterey (MRY), Oakland (OAK), Ontario (ONT), Orange County (SNA), San Diego (SAN), San Francisco (SFO), San Jose (SJC), San Luis Obispo (SBP), Santa Barbara (SBA), or Santa Rosa (STS). Discount does not apply to government imposed taxes and airport fees. Cannot be combined with other promotions. Valid for up to 6 travelers on the same reservation. Travel is valid from October 20, 2020, through February 10, 2021. Blackout Dates of Nov 21, 24-25, 28-29, 18-20, Dec 23, 26-27, 2020, and Jan 1-4, 2021, apply. Travel on these dates will receive a 10% discount. Valid for new ticket purchases only. Discount code must be applied towards purchase of ticket by 11:59pm (PT) on October 23, 2020.