Alitalia shares revenue across the Atlantic with Delta, and Delta has sniffed around to possibly acquire a stake in the airline though the terms weren’t disclosed and apparently not so compelling for the Italian government because they continue to search for a buyer willing to pour in good money after bad, the way that Etihad did and Air France before it.
The Italian flag carrier surviving on government subsidies launched new service between Washington Dulles and Rome two months ago.
Their marketing budget must not have any money in it for good writing or taste to support this flight. They’re running a series of ads Where is Washington?. One of them features first U.S. President George Washington.
And another features an actor in blackface portraying Barack Obama, with a ‘man on the street’ saying suggesting he’s the former President is African (a Kenyan Muslim perhaps?).
I’m genuinely left speechless, and regular readers know that doesn’t happen very often.
Lest anyone think this is political, there’s also a version with Donald Trump.
Update: Alitalia offers an apology,
Alitalia deeply apologizes for the offense caused by the promotional video on our new Washington route. It has since been removed from all of our social media channels.
For our Company, respect for everyone is mandatory, it was never our intention to hurt anyone and we will learn from what has happened