On March 16th outgoing American Airlines CEO Doug Parker shared with employees at an internal meeting, a recording of which was reviewed by View From The Wing, that “Demand is enormous right now for air travel. We had last week the 3 highest revenue booking days in our history.”
Parker pointed out that this was true despite:
- American flying fewer seats than in 2019 “so less inventory to purchase”
- Most people not flying international, and domestic is lower revenue
- Disproportionately high leisure travel, business travel is still depressed
He caveated the conclusions that can be drawn by saying that “that’s not 3 days of revenue, these are people buying tickets for the future, so maybe they waited and may it’s kind of pent up and those were big days” – people could have waited until the Omicron surge declined to buy travel – but this is still a remarkable statistic.
Just before the pandemic American’s AA.com website set records for daily revenue averaging over $60 million in ticket sales per day. With more leisure than business travelers American’s website, and those of online travel agencies, are seeing extremely high levels of sales.