The AAdvantage program has been without a Vice President for several months. Rick Elieson, who took over from Bridget Blaise-Shamai in the huge American Airlines pandemic leadership shuffle, announced his departure has fall.
They’ve named a new Vice President in Julie Rath. Julie has been Vice President of Customer Experience and Reservations and becomes Vice President of Customer Experience, Loyalty and Marketing. American has also been without a Vice President of Marketing since Janelle Anderson’s departure.
She previously worked at Delta Air Lines and Northwest, where she went to work out of college in 1991. Ms. Rath continues to report to Alison Taylor, Chief Customer Officer who has overseen sales, and whom many have expected to leave after being passed over for incoming CEO Robert Isom’s Senior Leadership Team.
Heather Samp, the current Managing Director in charge of the airline-focused part of the program, remains in her position and reports to Julie.
Even with the appointment of a Vice President of AAdvantage to succeed Rick Elieson, the recent split up of the AAdvantage team between the airline component of the program and partner relations appears to continue. Scott Laurence, the former JetBlue executive who spent mere weeks working for Delta this year, now oversees AAdvantage partner sales.