American Teases Us With A Glimpse of Their New Livery

Well, almost a glimpse.

Via Destination David on Milepoint, American has a new promotional video about getting ‘back on top’ that long on dramatic shots and platitudes, not a ton of news, but that’s still quite enjoyable 2m26s YouTube candy.

And the best part is the frame at the very end, showing an aircraft in a factory covered with a tarp. They’re just taunting us. Underneath that tarp is their new paint job. Gone will be the silver, unpainted plane and in its place is… we don’t know what. But there’s a new American brand getting ready to launch.

C’mon, American, show us what’s underneath that tarp!

Update: American CEO Tom Horton gave an interview today where he noted that their new composite aircraft coming online “don’t lend themselves to being bare metal.”

American also put out this infographic on their recent (and announced) product improvements.

It’s just like the video they show prior to takeoff, only a graphic and not a video.

About Gary Leff

Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel - a topic he has covered since 2002. Co-founder of frequent flyer community, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »

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  1. It’s bait and switch to say fully lie-flat seats when they are the one U.S. airline without them in business class

    Did they forget to mention that complimentary beer in the Club is only Budweiser, unlike UA and DL who have premium product?

  2. Gary, you’ve got to be on the edge of your seat waiting to see if Doug Parker is going to crush your love affair with AA!

  3. The graphics in the video are terrible. Hopefully the same design team didn’t make the new livery.

  4. My wife and I saw the heavily-marketed “we’re improving” ad on our AA flight this weekend and both thought exactly the same thing: the “improvements” won’t benefit 90%+ of their customers.

    New pajamas? Seriously?

  5. Um, me thinks this will be a disappointment. Oh please, not another white/light gray plane with a blue logo and lettering…

  6. Their hype is getting really tiring when all I have experienced still are tired old planes with tired old flight attendants.

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